HomeStretch

Project Type:
UI/UX Design, Interactive

Author:
Alicia Shorey

About this Project:

HomeStretch is an interactive breathalyser that aims to deter users from drink-driving through a positive approach, as opposed to the commonly used fear-based campaigns. Designed for Regional Australian cities, Homestretch allows users to test their blood alcohol level (BAL) in social settings, whilst simultaneously educating them about the risks of driving under the influence through a series of motion graphics. Upon completion of the test, HomeStretch offers access to a variety of different ways the user can get home, should they blow over the limit.