Braw Swally Brewing Co.

Project Type:
Branding

Author:
Geordie Trewin Watt

About this Project:

Braw Swally Brewing Co. is a craft beer label and campaign inspired by the city of Aberdeen, Scotland and its surrounding regions. This project stems from a personal interest in craft beer, as well as the connection I have with Aberdeen; My Dad and his family come from Aberdeen. This project explores personal cultural narratives to achieve a branding outcome. The regions within and around Aberdeen are showcased through seven different types of craft beers that all carry a story for each location.

Braw Swally Brewing Co.’s purpose can be described as the link that connects people to learning and discovering different aspects about a new culture in a modern and sophisticated approach. Overall the project is the product of a passion for craft beer and Scottish culture.