Sustainability, Future and Human Life — Food Revolution

Project Type:
Print, Interactive, Digital

Author:
Jiao Wu

About this Project:

An advertising campaign for a fictional technology company called “Food Revolution”. This campaign presents the current facts of 3D food printing technology, 3D printed foods and the predictions of which foods will disappear by 2050 due to climate change. The background story of this fictional campaign is set in a common supermarket in 2060. The campaign materials are presented in this context, they include: five related posters, several 3D printed food examples, a supplementary mobile app, and a short advertising video introduction.