Nothing but Ash

Project Type:
Health Campagin

Author:
Jessica Nicol

About this Project:

Nothing but Ash is an exploration into smoking created by the Daughters for Mothers Health Foundation. The purpose of the exploration is to communicate to mothers struggling with smoking, or other addictions that affect their families, that there is help for them if they have the courage to look for it. The exploration is showcased through three campaigns that target three different groups affected by smoking – young kids, teenagers and parents. The campaigns are accompanied by a research document that explains the urgency for this topic.