Design x Couture
About this Project:
Design x Couture encompasses the development of a branding identity for Mel Hocking. A minimalistic and contemporary style was utilised to highlight the garments and showcase her signature design. This project seeks to incorporate the essence of Mel’s garments, showcasing both the hard and soft characteristics of womanhood. This can be seen through her use of denim and silk, which are reflected in the colour scheme.