About this Project:
A visual branding and packaging project for a fictional craft beer brand, Collector Brewing. To address the absence of brand loyalty in the current craft beer market, this project engages the target consumer with a sense of exploration and exclusivity. To achieve this, the brand’s persona, Dr. Brew, embarks on journeys around the world to retrieve each country’s unique hops for the seasonal batches. Each beer label visually depicts a portion of Dr. Brew’s journey whilst also containing a uniquely hidden code that grants the consumer access to secret information on the brand’s future releases.