Berry Good Packaging

Project Type:
Print, Tangible

Author:
Alex Harding

About this Project:

After the industrial revolution people moved away from simple farming and market lifestyles towards a mass food production and grocery shopping system. Plastic packaging has become popular due to its desirable features. These include: being hygienic, light, see through, strong, waterproof, customisable and stackable. Recently there has been a change in attitude towards plastic food packaging, particularly within the realm of fresh produce.

Berry Good is a packaging brand proposal that aims to bring farmers, grocery stores and consumers back to the past. Whereby the berry packaging is decomposable cardboard, has rough edges and is not meant to survive forever.