A Brief Guide to Avoiding the Apocalypse

Project Type:

Lauren Murase

About this Project:

A print-based promotional campaign for the hypothetical choose-your-own-adventure book A Brief Guide to Avoiding the Apocalypse. The novel and promotional campaign aims to raise awareness of environmental sustainability and how each individual’s choices affect the world around them. The campaign includes a series of illustrative posters, cover art and postcards to ignite interest and guide viewers to find the book in stores, presenting dystopian and utopian illustrations of the future. This project intends to prompt thought about how the world may look in the future and how our actions shape these outcomes.

Project Showcase